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How to Write Expert Copy Without Being the Expert

YouTubeCrucible Digital

How to Write Expert Copy Without Being the Expert

Copywriting for clients is hard, and most agencies do it badly, especially now that AI makes generic copy easy to produce. Here's the process we've used at Crucible for the last year or so: interview clients on video, record it with Fathom, then feed the transcript into Claude to write copy that reads like it came from someone inside the ...

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